Category: Science

What do heat maps and shopping have to do with trade shows?

Most marketers know that heat maps are developed by following the eye path of customers as they look over advertising material such as websites, brochures, etc. What you may not know, however, is that the same eye-catching elements that perform well online or in print can also pull top performances with trade show displays.

In addition, consumer behaviorists that follow the shopping habits of customers have enormous insights into the way people maneuver in crowded spaces. Put the two sciences together and you have a powerful combination of information.

The two primary goals of every trade show booth are to attract attention and to draw people into the booth. Easier said than done when you’re exhibiting in the midst of hundreds of companies surrounded by thousands of people filling each aisle to capacity. Let’s take a look at how to implement some of the science of consumer behavior in order to boost traffic to your booth.

Shopping vs. Meandering
World-famous consumer behaviorist Paco Underhill wrote one of the best books on how people shop.

Why We Buy: The Science of Shopping delivers exceptional information that was actually observed in real retail environments. One surprising fact Underhill points out is that shoppers almost always turn right after entering a store’s door. If you pay attention to other situations that require a person to “shop” for something (or meander through a hall filled with trade show booths), you’ll find that the occurrence is common in these settings as well.

Stand back and watch. Count the number of people at any given trade show who turn right after entering the door vs. those who turn left. What does this tell you? Get a booth on the right side of the hall if possible. You’ll encounter visitors immediately after they enter when they are fresh and interested instead of tired and trying to escape the ever-growing crowd.

Applying Heat Map Strategies to Trade Show Displays
Heat maps show, in a variety of colors, where people’s eyes land first when viewing an online or printed marketing piece. The hotter the colors get (yellows, oranges and reds), the more attraction certain elements have and the longer people stay locked on those elements.

What wins out every time? Colors, images and things that look out of the ordinary. These same factors can be applied to trade show booths to encourage attendees to hone in on your booth as opposed to all the others.

Inflatables give you an exceptional advantage because they can encompass all three of these elements. Just imagine how quickly trade show visitors would lock in on your booth if it held a 15-foot-tall company mascot. Towering above the rest, this would certainly capture every eye in the place. Or how about massive inflatable product replicas ? A 20-foot-tall, colorful reproduction of your best-selling product would be considered out of the ordinary for sure. And what about in-booth giveaways? You can find inflatable key chains, balls, miniature product replicas and more that fill that bill.

Exhibiting outdoors? Inflatable air tents give those on the midway something to tune into because they are large, colorful and can be fitted with custom banners. Motion is another natural attraction. That’s why helium-filled inflatables make such a perfect addition to any trade show display. Whether swaying in the breeze or rigged with remote capabilities so they can fly anywhere on command, you’re sure to turn many heads.

I can see it now: You book a corner booth on the right side of the hall near the front, add a giant inflatable mascot and some inflatable giveaway items to the mix and crowds just flock to you! This just might be the most successful trade show display you’ve ever had!

Bachelor degrees in Environmental Science: A program that focuses on the application of biological, chemical, and physical principles to the study of the physical environment and the solution of environmental problems, including subjects such as abating or controlling environmental pollution and degradation; the interaction between human society and the natural environment; and natural resources management. Includes instruction in biology, chemistry, physics, geosciences, climatology, statistics, and mathematical modeling.

In the ever-changing world of government regulations and environmental issues, there is a strong need for professionals with an interdisciplinary education, in addition to coursework specific to environmental sciences. The Bachelor of Science in Environmental Science prepares you to meet these new environmental challenges head on. Whether your goal is to utilize scientific research to help governments and businesses, or prepare to transition into teaching after earning a bachelor”s degree, this degree program can be a great step. In addition to focused study on science and the environment, this program helps you increase critical thinking, information utilization and analytical skills.

Experience Environmental Sciences

Dealing with local and world issues requires a global perspective.As an Environmental Sciences student you can take the opportunity to study for a semester at one of several universities around the world.You can also stay closer to home and combine work experience with classroom learning through an internship or the co-op option in any of our eight majors. You will learn to use management and decision-making skills and apply scientific knowledge to environmental problems through group projects,labs and lectures.

In fourth year you will have the opportunity to work with a team “”acting as environmental researchers and consultants “”to integrate the skill and knowledge acquired in earlier courses by applying them to a contemporary environmental problem.

The Bachelor of Science in Environmental Science (BSc-ES) program complements your existing knowledge in environmental science with courses in environmental management, economics, law, community relations, communications skills and sustainable development. This program will help you gain the problem solving skills necessary to assume leadership positions in business and government.

This is a degree completion program, encompassing years three and four of a four-year undergraduate degree. The BSc in Environmental Science is a full-time, interdisciplinary program that combines years three and four into an intensive one year, on-campus experience.
The program begins each September, with a small cohort of students who work together throughout the year. All students are involved with a major project team, spending nine months working to solve a current environmental issue for a business, government or community group.

What you’ll learn

The Bachelor of Science degree with a mathematics requirement and primary majors in natural sciences and history is designed to provide students with substantive academic content in the discipline of their choice. The program prepares students for teaching opportunities in elementary and secondary education after completion of additional methodology courses required for teacher certification in all states.

The degree also provides an academic foundation for students interested in pursuing further graduate education necessary for postsecondary teaching positions in natural science or history at most colleges and universities. Focused studies are designed to provide an interdisciplinary component that will increase the students breadth of learning. The program will provide workers in business and government, as well as education, with learning that promotes critical thinking, information utilization, collaboration, communication, and analytical skills essential to effective and efficient work productivity. The major in Environmental Science is designed to provide students with a comprehensive understanding of the relationship between scientific principles and the environment. Topics will include biological and ecological fundamentals, the environment and society, environmental management and law, global health, risk assessment, ethics, and technology.

The B.S. degree is designed for students interested in a scientific perspective on environmental issues. The major is designed to encourage breadth in the physical and life sciences and depth in a chosen area of scientific concentration, such as such as marine ecosystems, toxicology, hydrology and chemical cycling, or climate change. Students who receive the B.S. in Environmental Sciences are prepared for graduate study in a related field. They may also wish to pursue one of the following careers:

Environmental advising on Capitol Hill or in other local, state or federal government agencies
Environmental consulting
K-12 education
Research assistant in a university, institute, or other scientific agency
Education at museums or other outreach settings
Majors may also choose to enter a professional graduate program in medicine, law, business, or public health.

The B.S. degree stresses a firm foundation in the physical and life sciences and mathematics. Students are required to select five courses from six course options that focus on the the atmosphere, the biosphere, chemical cycling, the solid earth, the hydrosphere, and the interface between humans and the environment. A probability and statistics course is also required. The remaining required courses in the upper-level curriculum are selected from the natural sciences, engineering and mathematics in consultation with the student”s advisor to form a concentration area.

The Environmental Science major is a science-based course of study that focuses on the natural environment and man’s interactions and use of its resources. Students examine the structure and function of natural systems and develop techniques and skills that will allow them to work in the field of natural resources. A degree in Environmental Science can lead to careers in a wide variety of public and private organizations and government agencies. It will also prepare those students who wish to pursue advanced graduate study.

You May Qualify For Financial Aid.

Collecting rocks is a popular hobby that kids and adults can enjoy together. More than just a fun activity, rock collecting is a great way to study rocks and geology. It can also make a great science fair project. This article provides tips on how to win a science fair project with an amazing rock set.

Rock collecting can be done for fun or for learning or both at the same time. Many children return from the beach or park with a pocketful of assorted rocks, drawn to shapes, colors, and textures. Taking a more systematic approach to rock collecting can help kids take their fun to another level while they also discover the underlying geology.

For a science fair project, it’s more impressive if the student has collected many samples in person. It makes for interesting stories to include in the presentation. Photos of the adventure mounted to a foam board or set in a photo album can help tell the story.

To collect your own rock set, you will need to choose a good location for the hunt. Check local geological maps and look for hills, cliffs, beaches, and quarries. Pick up interesting rocks on trips. When collecting in person, label each sample with a number and location to help later identification. If using a rock hammer to collect samples, wear goggles and gloves.

However, not everyone has time to collect their own rock set. The good news is you don’t have to collect your own because you can purchase a rock set containing just about any kind of rocks you could ever find on your own. For many busy families, a store-bought rock set provides a good place to start.

To win a science fair project, your rock set should include examples of all three rock types as listed below. There are three types of rock categorized by formation:
* Igneous
* Sedimentary
* Metamorphic

Igneous rocks form from cooling magma, or molten rock. Volcanic or extrusive rocks result from volcanic activity at the Earth’s surface and fast cooling of lava. The rapid cooling produces fine-grained rocks like obsidian and basalt. Plutonic or intrusive rocks form beneath the surface, from slowly cooled magma. These rocks, like pumice and granite are typically rougher and have larger crystals.

Sedimentary rocks form through deposition in water. Small rock particles are eroded and accumulate in lakes, oceans, and rivers. Over time, these particles settle in layers and compress into rock, such as sandstone, limestone, and chalk.

Metamorphic rocks are igneous or sedimentary rocks that have undergone extreme pressure and temperature conditions, resulting in new forms. Marble forms from limestone, while quartzite develops from quartz.

For a winning science fair project, consider using a rock tumbler to polish some of the samples. Rock tumblers smooth rocks by moving them around in grit and other polishing compounds. Rocks of a similar hardness should be polished together, so first identify and classify samples on the Mohs scale. The process takes about a month, starting with a rough grind to smooth edges and moving to finer grit and polish with each step. Follow all tumbler directions for the best results. Careful recording of the amounts and types of rock, polishing materials, and duration will create an informative science fair project. Note any changes in the tumbler contents or actions taken to improve the process.

All of the tips provided so far are essential for winning a science fair project. However, if you really want to take your project to a higher level, you’ll need to become fluent in speaking rock talk. This is what separates the true rock lovers from the more casual passers-by. You’ll need to dig a bit (no pun intended) into the science of how rocks are formed. Often rocks are made up of several minerals. Once a child knows how rocks and minerals form, finding different types becomes easier. Understanding chemistry is useful. Elements such as carbon, iron, and fluorine are the simplest building blocks of minerals. A specific combination of elements forms a mineral, such as quartz or mica. Minerals have characteristic crystalline structures made up of repeating elements. Kids enjoy identifying minerals with a rock set and tools to test hardness. The systematic approach involves looking at the streak color left by a rock, along with its ability to scratch glass or be scratched by a metal probe. All this extra knowledge will make your science fair project more impressive while building your own knowledge, understanding and appreciation for rocks.

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In the third grade, science and social studies go hand-in-hand in raising students environmental and social awareness. Lessons about the environment, health and animals are surefire hits with kids, and Studies Weekly takes full advantage of this. Third graders will enjoy the way the write-ups tap into their curiosity, and with curiosity comes interest, and an interest in the subject matter paves the way for straight As.

The Environment

As the caretakers of nature, human beings are tasked to safeguard the environment from peril. But of course, before anyone can take any protective measure, one must know what comprises nature. And students will get more than enough information just by reading through our magazines. Topics like forests, the atmosphere, mountains and other terrain are discussed thoroughly. Beyond high test scores, third graders will have an increased appreciation for nature, and will perhaps lead them to nurture their surroundings.

Plants and Planting Seedlings

Plants are constituents of a very important natural cycle called photosynthesis. During this period, oxygen is produced, in which nearly every living thing on the planet benefits from. Given the importance of plants, third graders are treated to very informative discussions on trees and shrubs, and how they affect life on the planet.

To further the learning from the discussion, kids are asked to plant a tree or any seedling. They are to take care of the plant, giving it water and placing it in an area wherein it receives ample sunlight.

Magnetism

Also taken up in the previous school year, the concept of magnetism makes a roaring comeback in K-3 science. Apart from the detailed explanations provided by Studies Weekly, students will perform simple experiments on how metals are attracted to magnets and why magnets repel one another. This topic may be a bit more complex than others, but our magazines are designed to break down the hardest parts.

Animals

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Astronomy

If theres anything nearly as interesting as animals, its probably outer space. A lot of kids dream to be astronauts, and this topic gives them a sneak peek on their desired profession. Discussions on the solar system, stars, comets and other stellar bodies take center stage, as most third graders relish every bit of information about them.

Solar Energy

Sunlight is an important component for life on earth. It is also a primary source of heat for plants, animals and some technological creations. They will learn why the temperatures of some materials and colors are higher than others, once exposed to a lot of sunlight, or heat for that matter. Also, the effects of solar energy to the environment and human life will be taken up.